Why do you need cloud based ecommerce?
A 2015 Nielson report stated that a quarter of the global population are already ordering their groceries online and having them delivered at home while more than 55% are ready to use it in the future. Called ‘The Future of Grocery’, the report is a perfect foundation for us to understand the nature and need for ecommerce and the role of cloud in it. They are calling it the return of the milkman because in many ways this will bring back the comfort of home delivery and personalization to shopping, but this time it will all be digital. 
We are not new to the concept of the online store anymore. But as the lines between the physical and digital worlds are blurring rapidly, shoppers are looking beyond music, books and accessories to other businesses like grocery and essentials. Retailers need to know the best ways to leverage technology so that they can seamless integrate their business onto the digital space and meet their consumers’ evolving desires effectively.
Research shows that global B2C e-commerce sales will reach close to 1.92 trillion USD this year. According to eMarketer, online purchases will more than double from now through 2019, reaching close to $3.551 trillion. 
The time to ask whether ecommerce is important to your business is past. The question you need to ask is, do you want a share of that ever-growing pie? If you want to survive the global competition, it is imperative that you get on board.
Ecommerce is the single largest growth driver in the worldwide marketplace today. It enables a business to sell products and services online. They helped businesses transition from the expensive, rather cumbersome, standalone ecommerce software that had limited scalability. This is because most focused on the customer facing front end and selling component. What they lacked was a strong backend support that could handle their order and inventory management, accounting and tax integration, customer service and SEO tools as well to make a comprehensive ecommerce business platform. This is where cloud based ecommerce steps in to help.
All core business functions are integrated into a single solution. Via a software-as-a-service (SaaS) model, this new breed of business software has the power to integrate all the needed data, commerce, and business applications functionalities into a single ecommerce platform. Both the front and backend systems are integrated into a unified business environment that scalable, customizable and seamlessly automated. This is designed to run efficiently and with minimal maintenance as it helps create engaging, relevant and highly personalized online experiences.
A cloud-based ecommerce platform will:
- offer the flexibility and adaptability you need to keep up with the fast pace of business and changes in the hyper-competitive global markets,
- eliminate constant maintenance and management of hardware and software
- increase efficiencies across cost centers
- reduce operational costs
- meet your customers’ demands for providing a seamless shopping experience across all channels
The aim is to facilitate transactions across B2B or B2C platforms. Now your customer service reps will have a single 360° customer view across all channels. A centralized inventory and order management system will aid in fulfilling orders from all channels including your brick and mortar stores. Intelligent order management will mean utilizing a customer’s order history data to provide more personalized and relevant offer, enhancing and exceeding customer expectations. A robust cloud based ecommerce system will help in building a robust brand and deliver innovative customer experiences.
 Nielson Report , 2015,
 Ecommerce Sales – Statista, http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
 Ecommerce Sales – eMarketer, https://www.internetretailer.com/2015/07/29/global-e-commerce-set-grow-25-2015