E-commerce integration with ERP applications

An abundance of built-in useful features meeting your long-term business goals is a prime factor while deciding on an e-commerce platform. Narrowing the gap between an Enterprise Resource Planning (ERP) and eCommerce software supplies both the participating systems with real-time and synchronized data. Centralized information benefits the entire organization. For example, marketing and sales teams can create powerful analytical …read more

Shopping using Voice

The voice shopping market in the United States will rise from its current US$2 billion valuation to $40 billion by 2022, according to survey results OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. As per OC&C survey findings: …read more

Voice Search in Ecommerce

According to Google, 20% of all mobile searches were made using voice. Amazon as a first mover and with a variety of Alexa devices, holds as dominant if not more so a role in the future of voice activated shopping as Amazon AWS does in the cloud. New devices from Google, Amazon, Facebook and Apple for voice activated commerce …read more

SEMRush for Online Marketing Research

SEMrush is an online marketing research service that helps ecommerce entrepreneurs and website owners understand how their competitors have created marketing opportunities so they can make use of them as well. The main idea is to learn from your competition and improvise. SEMrush has created many marketing tools, here is the list below – Keyword Difficulty – Its helps you …read more

Using Google Shopping methods

Provide exactly what the customer wants. Quality products are not just defined by their ISI mark, a good quality product needs to provide visitors with the following parameters Manufacturers Products Specs Original Content about the item Reviews Information about Shipping & Returns Online businesses need to understand what the customer is looking out for. For a customer to gets …read more

Useful e-commerce Checkout Usability Techniques

Here are some tips to reduce friction and increase conversion. Default to shipping address being the same as billing address. Use a checkbox to ask if they are different Always have alternatives in place, give every customer a choice. By using this option customers won’t get overwhelmed. Provide extra reassurance when capturing non-standard information on checkout Any sensitive information captured …read more

Improving Product Descriptions for increased online sales

Base your descriptions on your customer types Understand your customer’s first, gear your product descriptions to an individual buyer. The buyer persona helps to quantify the behaviors of your prospects and customers, giving you more of an opportunity to compose great product descriptions that will actually be effective. Don’t harp about features, show them the benefits Features and benefits …read more

Landing Page Optimization

Use high-quality product images or video Provide high-quality images which give users a real sense of what the product is and helps in decision making. Use CTA (Call to Action) Using CTA’s can help customers in engaging with what the brand is and understanding its offerings and improve sales. Build Trust The most vital steps all brands need to …read more

Comparing eComchain with Wix

Comparing eComchain with Wix Its not easy to pick one eCommerce platform that covers all your B2B or B2C requirements. eComchain has all the ingredients for a B2B2C storefont with multiple levels of personalizations for suppliers, distributors and dealers increasing the revenue for various levels of business. Having said that, here’s a plain and simple comparison between eComchain and Wix. …read more