Going from Retailer-first to Consumer-first To compete in today’s eCommerce market, brands first need to ask themselves “Who is your customer?” Traditional retail distribution networks place brand manufacturers at one end of the supply chain and end consumers at the opposite end. The reality of this kind of network is that brands don’t have a …read more
The voice shopping market in the United States will rise from its current US$2 billion valuation to $40 billion by 2022, according to survey results OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. As …read more
Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Below are some strategies brands can use – Upselling vs. …read more
Use the Best Packaging and Increase Sales and Win Traffic The psychology behind it is fairly simple: how do you capitalize on the moment when someone receives your product and is super happy? Design is not how it looks or feels, design is how it works. Get More Traffic with Influencers Influencer marketing is user-generated …read more
2018 biggest trend is all about personalization. According to stats 81% of consumers want brands to understand when to approach them and when not to. Infosys states 74% percent consumers feel frustrated when website content is not personalized. Personalization-Based Predictive Recommendations – Predictive intelligence is where recommendation engines predict the products that a customer wants …read more
As per the ecommerce study, 20% of purchase failures are potentially a result of unclear and missing product description. To avoid customers from bouncing off the site, businesses need to optimize their product description and checkout page. Here are some tips below- Define your buyer personas before writing your descriptions – A good product description …read more
We are all aware of the rise in the use of smartphones and the mobile apps that increases the productivity when using smartphones. In 2016, a survey by BrightEdge quoted saying 57% of website traffic were from the mobile devices. Mobile indexing is where one types in a query and the results are displayed are …read more
Focus on Quality over Quantity – Every 60 seconds there are over 300000 status updates, more than 54000 shared links uploaded to Facebook. That’s a whole lot of content every minute. Relevancy is key here with a niche category. Use video content and Go Live – 82% of brand audiences prefer live videos over posts. …read more
According to Google, 20% of all mobile searches were made using voice. Amazon as a first mover and with a variety of Alexa devices, holds as dominant if not more so a role in the future of voice activated shopping as Amazon AWS does in the cloud. New devices from Google, Amazon, Facebook and Apple …read more
An affiliate program is a customer acquisition tool merchants (like you) can create to generate more sales with the help of publishers (like bloggers and websites). Every time someone clicks through to your website with their link and makes a purchase, you generate a sale and they earn a commission of that sale. How to …read more
