Publish relevant content always! Relevancy is key and focus should be on quality and quantity. See what the audience is interested in. See what’s trending. Use Relevant Images Use rich media in posts to make it more appealing to audience. Adding photo URL to your tweets can boost retweets by 35%, according to Twitter …read more
Here are some vital trends to look out for in SEO for 2018. The list is as follows- Deep Onsite Analysis It includes internal linking of pages, keywords in metadata, sitemap, analytics and webmaster code integration, broken links etc Voice Search According to Google one out of five is set by voice. The growth of …read more
Provide exactly what the customer wants. Quality products are not just defined by their ISI mark, a good quality product needs to provide visitors with the following parameters Manufacturers Products Specs Original Content about the item Reviews Information about Shipping & Returns Online businesses need to understand what the customer is looking out for. For …read more
eComchain merchants use Amber64 to increase online sales. Amber64 provides a predictive and prescriptive analysis for any ecommerce business. It significantly increases conversation rates and GMV (Gross Merchandise Value). Amber64 provides a robust, scalable artificial intelligence engine, where merchants can quantify a 30% increase on their annual sales. Additionally Amber64 combined with ecommerce capabilities provides …read more
Cart abandonment is when an online shopper adds at least one product to their cart and then exits without making a purchase. Baymard Institute predicts these reasons – Extra Cost Didn’t want to create an account Checkout process was too long Total order was not mentioned Checkout page crashed or had errors Site was not …read more
Dropshipping is a retail fulfillment method where the inventory of a store is managed by a third party – usually a distributor and manufacturer. A store purchases an item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. The biggest difference …read more
Targeting all the platforms won’t help out. Doing some research will help out what attracts the target customer. Focus on these two areas to start with Demographics Reciprocity Facebook According to PEW research, Facebook has around 2 billion monthly active users. 80% online adults use Facebook. From a gender standpoint a higher percentage of women …read more
Ecommerce every year is growing at 23% year-on year and is expected to grow to 4 trillion by 2020. (Source – emarketer.com) With more and customers preferring to shop online and millennials being trendsetters. Here are some ecommerce trends that shall shape 2018 – Messenger Ads to Lead Facebook PPC With the rise of …read more
Just about everything in our lives is becoming faster. In the world of eCommerce, from swiping a debit card to delivering a package to your front porch – the efficiencies are changing our expectations on what we consider to be fast. At eComchain, our system architects are utilizing Artificial Intelligence technologies along with new, more …read more
Here are some tips to reduce friction and increase conversion. Default to shipping address being the same as billing address. Use a checkbox to ask if they are different Always have alternatives in place, give every customer a choice. By using this option customers won’t get overwhelmed. Provide extra reassurance when capturing non-standard information …read more
