Adding an online sales channel for your business is definitely a great advantage over your competitors, a perfect chance to start generating higher revenues. There’s no need to synchronize the data in the ERP system with the web store, by ensuring SAP data is maintained as the single source of truth for your current business, …read more
You spent a lot of effort and went over your budgets fine-tuning your Oracle ERP application. Now its time to get the most out of the various backend processes, by implementing eComchain online store that becomes an extension of your Oracle ERP application, without disrupting the existing business processes with lower TCO and quicker ROI …read more
Manufacturers and wholesale distributors are experiencing growth in online revenues between 10% and 20% simply by implementing scalable B2B2C eCommerce sites. Let’s take a quick look at the factors to be considered when building an eCommerce platform, unique to manufacturer’s and distributor’s markets, including a look at how a B2B2C model could grow the distribution …read more
The majority of online stores focus on setting up a visually appealing website that generally don’t generate the revenue they expect. In other words, many of the online stores built do not focus on converting the website visitors to orders. Importance is given to the design over conversion, which is ok in the short term. …read more
The Importance of eCommerce Transparency Transparency Drives Integrity, Loyalty and Sustainability. One of the critical challenges in today’s eCommerce market is transparency. Throughout the supply chain – from manufacturer to distributor to retailer to end consumer – the connections between each party are increasingly remote. At a time when ingredients, manufacturers and end consumers may …read more
Going from Retailer-first to Consumer-first To compete in today’s eCommerce market, brands first need to ask themselves “Who is your customer?” Traditional retail distribution networks place brand manufacturers at one end of the supply chain and end consumers at the opposite end. The reality of this kind of network is that brands don’t have a …read more
The voice shopping market in the United States will rise from its current US$2 billion valuation to $40 billion by 2022, according to survey results OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. As …read more
Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Below are some strategies brands can use – Upselling vs. …read more
Use the Best Packaging and Increase Sales and Win Traffic The psychology behind it is fairly simple: how do you capitalize on the moment when someone receives your product and is super happy? Design is not how it looks or feels, design is how it works. Get More Traffic with Influencers Influencer marketing is user-generated …read more
2018 biggest trend is all about personalization. According to stats 81% of consumers want brands to understand when to approach them and when not to. Infosys states 74% percent consumers feel frustrated when website content is not personalized. Personalization-Based Predictive Recommendations – Predictive intelligence is where recommendation engines predict the products that a customer wants …read more
