Data Collection from eCommerce

An active Ecommerce site that has been around for nearly 10 years has tons of useful data, that very companies are able to decipher or derive its true value. With eComchain’s analytical engine, businesses can now avail of data-informed decisions available within its intuitive dashboard. With eComchain’s reports, merchants are now able to differentiate the data, predict customer behavior, be …read more

Upselling Strategies

Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Below are some strategies brands can use – Upselling vs. Cross-Selling According to Kissmetrics, …read more

Increase e-commerce sales

Focus on one product Go step by step with one product at a time. Don’t go too fast or you will sink Upsell and Downsell When are you selling mouse try adding a keyboard as well? That’s a great upsell. Doing simple things like that will increase your lifetime value, which will open up more possibilities. Advertise Facebook advertising …read more

Affiliate Marketing

As per Wikipedia definition, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. There are many affiliate marketers that are in the market today, however there’s much left to desire and requirements are not met in its entirety. Most …read more

Why a brand should be obsessed with customer service?

Customer experience (CX) is all about how the customer feels when using your product or service. Customer’s journey consists of five stages Awareness Consideration Purchase Service Loyalty Expansion If all the five stages are fulfilled along the touch points this shows the brands really know how to serve their customers and excels in all parameters. If the customers are …read more