Reasons Why Brands Should Use Storytelling in Ecommerce

Most businesses want their customer to know what their brand is or how it all started. Storytelling is good way to ensure customers are enticed the way the brand showcases itself and spread the word Here are some ways how to it – Use storytelling to enhance the value of the content Just by adding decent content is not …read more

Why Content Strategy for every e-commerce business works!

For any business to be successful in social media, it needs to create great content and entice its audience. It should be more qualitative rather than quantitative. Here are the steps to implement a successful content strategy – Content Creation – Creating your own content is a must for a business. It helps you define your brand and its …read more

Key Metrics for Customer Engagement

Without customers, no business can survive. If a business needs to succeed it has to treat its customers like royalty. These are the many ways how businesses can engage with the customer. Here are some parameters to follow – Email Open Rate Percentage of times the email has been opened by the recipient Email Click through Rate Number clicks …read more

Examples for Customer Acquisitions Strategies

Give them a deal that they will cherish a lifetime Who doesn’t like a freebie? We are all suckers for discounts. That’s the same way customers want to be treated by giving them a pickle once a while. Encourage people to subscribe to an email and reward them with an exclusive offer Design your website to be helpful, not complicated …read more

Common Mistakes most e-commerce Companies make with Product Reviews

Product reviews help customers identify what is the product and whether is this product for me and why should I buy it. It gives a customer the right insights for the product. Below is the list of common mistakes that companies make – Requesting a review before the product has arrived Shipping can be a tricky process, so make …read more

Vital Metrics for every e-commerce business

CPA (Cost per Acquisition) It is best to know your customer first, rather than spending a ton of money on them. This CPA is the answer to cost issues for most businesses. It exactly tells where your customers are and how much you need to spend on them CPA= (Campaign Cost)/ (Acquisitions) Return on Ad Spend (ROAS)/Return on Marketing Investment …read more

How to increase sales using high quality product images

As the saying goes a picture says a thousand words. It is true that product images of the store also talk volumes for a brand Setting up shooting space with a white background White is good for background and it gives good contrast to the photos Use Natural Lighting Natural lighting gives each photograph a unique glow to it. …read more

Biggest opportunities in e-commerce for businesses right now

Target new marketing channels Targeting new marketing channels takes a few years. If startups are nibble enough and can scale the business in record time then they can really differentiate from the competition Customer Segmentation Bottom line is customer segmentation is key in an online business. Tailored content, buying behaviors and customer preferences can lead to increase in marketing …read more

Connecting Businesses to Consumers Online

eComchain is a cloud-based e-commerce solution, designed to connect your business to the world. As technology advances, having an appropriate online presence is essential for all businesses in every sector. With over 15+ years of e-commerce implementation experience for 100+ Fortune 1000 customers around the world, eComchain gives you all the functionalities and features to succeed in a competing …read more

How email marketing can generate more revenue for an ecommerce business?

If you want your business to grow by leaps and bounds, running an email marketing is a must. A well-executed email strategy can help you boost brand and product awareness. It is still considered the most effective tool to reach your audience 1-1 basis. Things to keep in mind while preparing the list – Know your audience Know your …read more