Artificial Intelligence for eCommerce
Artificial intelligence, as the name suggests is the technology behind artificially recreating human intelligence, by making a software that understands repetitive human habits. Many e-commerce sites are leveraging concepts like predictive intelligence and contextual messaging simply to indulge the customer.
One example of this is ‘Ask Eva’ by HDFC Bank. Account holders of the bank will be familiar with Eva, who pops up (quite literally) on your screen to help you out with anything from service requests to SWIFT codes to loan offers, making the bank’s website a shopping mall of sorts.
Chatbot’s helps in 3 aspects of every business product discovery, customer support and referrals
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