Posts for March 2018

  Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Below are some strategies brands can use – Upselling vs. Cross-Selling According to Kissmetrics, “Upselling is when the seller encourages the customer to spend more by recommending a higher priced alternative of the current consideration.” Cross Selling is when you recommend your customer to buy a product that complements their existing purchase but is …read more

  2018 biggest trend is all about personalization. According to stats 81% of consumers want brands to understand when to approach them and when not to. Infosys states 74% percent consumers feel frustrated when website content is not personalized. Personalization-Based Predictive Recommendations – Predictive intelligence is where recommendation engines predict the products that a customer wants based on the shopper’s previous behaviour. Personalization Based on Navigation Data – This data is collected from the shopper’s navigation of your store, what pages they visited and their purchase history. This data is then used to populate content on your site, personalizing the …read more

  We are all aware of the rise in the use of smartphones and the mobile apps that increases the productivity when using smartphones. In 2016, a survey by BrightEdge quoted saying 57% of website traffic were from the mobile devices. Mobile indexing is where one types in a query and the results are displayed are based on Mobile method of ranking rather than desktop method. Some important ways to keep your site responsive. Below is the checklist – Check all your dynamic elements – Can you see the content on the desktop in the mobile?   Check load times …read more