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Why Data Science is valuable for eCommerce

Why Data Science is valuable for eCommerce

The nature of eCommerce involves many touch points, from searching for a particular product, to clicking through various products, recently viewed products, to past order history, or submitting a product review. The clicks and touch points can be captured to further analyze the shopping behavior of every customer. Going through a big volume of data, to make predictions, assists ecommerce storefront merchants in increasing the online site visits along with its revenue.


With eComchain’s data science based algorithms in place, data-savvy eCommerce business will surely observe a positive impact on their bottom line. Listed below are various ways that online retailers can leverage data science to achieve business value.

Identify Customer Persona

Identify Customer Persona

Getting insight of a customer’s shopping behavior and their persona can be used to retain the customer and predict the future revenue from each customer. Customer’s last purchase, total number of purchases and the total money spent, captured by eComchain’s data science engine, help classify each of them, providing channels for retailers to interact with these customers on a one-on-one basis offering them discounts or coupons increasing the retention and conversion rates.

Deploying a Recommender System

Data science algorithms have risen to new levels wherein a retailer spends billions of dollars per year to recommend products based on their browsing and past order history. Recommender systems based off of data science algorithms can recommend products based on customer profiles, ratings, reviews, faceted-search, basic search results and associated products. Results have shown eCommerce revenue has gone up exponentially when an intelligent recommender system deployed by eComchain is used to sift through a plethora of data.

Maximizing customer satisfaction

Maximizing customer satisfaction

eComchain’s product review functionality provide useful information to eCommerce merchants to increase customer satisfaction, by being able to update their products or launch new products for a good positive impact, when the customer revisits the store. Data science can provide quantitative value to eCommerce, as long as there is a team that can measure the success on the return of investment.

Chatbots plugin

Chatbots plugin

Chatbots maximize customer engagement, increases conversion rate. Answers for various predictable questions are setup by the merchant, that’s used by Chatbot to chat with the online shoppers.

Natural Language Processing

Improve the search results by giving your customers the flexibility to search based on Natural Language skills. Customers can now search for products that are synonymous to other products within the catalog, increasing the number of products returned.

Omni-Channel Personalizations

Ensure your site's products are available on all kinds of devices by implementing Omni-Channel personalizations. Customers stay connected with your online store, on any device.

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