In a “bricks-and-mortar” establishment you can gage your business by your interactions with the people who walk through your door. You don’t have that luxury in ecommerce. Instead you have analytics. eComchain provides numerous site related analytics to help you understand your customers and business – to make informed decisions. Metrics include, but are not limited to: revenue, orders, metrics by date ranges, metrics by specific time periods (e.g. month, week), day of the week, by city, by cart (e.g. average items by order, average cart value, and top selling products.)
Ensuring you have the right price for your online products is one of the biggest challenges ecommerce B2B businesses face today. A key differentiator in today’s rapidly-evolving markets where competition is fierce is your pricing strategy. eComchain expands your pricing strategy options with multiple custom pricelists, composed of any combination of products, and assigned to specific accounts. If a product is not assigned to a potential buyer’s account associated pricelist, the default price will be displayed. This capability is especially helpful if you have a multi-level discount strategy.
eComchain makes it easy to import your B2B customer accounts in bulk. Administrators can export customer data into a simple downloadable .CSV template. The .CSV file can then be imported in eComchain to create customer accounts.