Advantages of creating a user group User groups are typically a collection of users who perform a similar task or function. A good example might be a group of Customer Service Representatives (CSR’s) who are placed in a CSR user group. In this group, the members can share useful information within a particular organization. Furthermore, if a customer reaches out to …read more
Grouping customers based on shared attributes, helps ecommerce companies send relevant, timely promotions to their users. Age, gender, location, browsing habits, interests, and even the devices we use, say a lot about our shopping habits. They influence what we buy, why we buy, and how often we spend money. The benefits to grouping customers help your business: Delivering personalized experiences …read more