Segmentation: Drive Sales with Targeted Marketing to Customer Groups
Grouping customers based on shared attributes, helps ecommerce companies send relevant, timely promotions to their users. Age, gender, location, browsing habits, interests, and even the devices we use, say a lot about our shopping habits. They influence what we buy, why we buy, and how often we spend money.
The benefits to grouping customers help your business:
- Delivering personalized experiences to specific groups of customers
- Delivering personalized notifications based on user’s actions
- Improving customer experience
- Increased conversion rates
- Increase in customer engagement
One such way to target marketing efforts is with a solution that eComchain has developed that will allow you to set up groups based on catalog preferences. Assigning catalogs to customers will help them quickly find the products they are looking for, saving precious time and providing an easy shopping experience. Announcements can be generated and sent to customer groups as well. Logos and banners can be uploaded in the admin portal and automatically inserted on landing pages to help customers quickly navigate to the right place.
Customer groups can also have roles assigned. Some examples of the roles are: view orders, view order pad and view wish list. This allows members within the customer group to share information and collaborate across team members in real time. And collaboration will help to improve purchasing decisions, buying the right product, the right quantities and the right delivery dates.
For B2B, many customers have a preferred carrier that they use for outbound shipments. Consolidating to one or two carriers helps ecommerce businesses to leverage their volume and realize lower freight rates for shipments. eComchain has developed a feature that will enable businesses to pre-select shipment settings by customer. This personalized setting saves time at checkout as the carrier and rates will already have been determined.
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