Sell globally with built-in multiple language and multiple currency platform
Businesses no longer function in isolation. They are no longer limited by their local entities. Whether you want it or not, you have global competitors who you have to face and outsmart. They are doing the same. When your customer finds more value in a competitor store across the world, there are high chances that you will lose out. If you want to grow and survive you cannot afford to miss out on the revenue from your international customers. The solution is to be omni-present and this is exactly what a robust SaaS based platform will do for you.
You have a great business model and now you have a rapidly developing online presence. Take those strengths and expand your reach to multiple countries and customers in a single stroke. Sounds fantastic but with the right partner, it’s perfectly doable. A robust cloud based ecommerce platform will enable and support any left-to-right language for both products and the storefront. With built-in applications supporting languages with complex, multi-byte character sets you can now sell to customers anywhere in the world.
How will this benefit your business?
- A multilingual store will signal an international presence for your business and your brand
- Multiple language integration will help index your store faster in native search engines that crawl websites in a specific language.
- You will enhance sales by enabling the familiar and comforting front end for customers in different countries
It is easy to do this with multiple domains or sub domains for each country that you want to sell to. However, you may have to maintain different order and inventory management system for these.
You can also use a Google Translate widget that embeds a dropdown language selector to show your website in different languages. However, this may be limited to languages that are only available with Google Translate.
There are a number of available translation apps that allow businesses to internationalize their existing store, even if they are not translation-ready. These codes enable translation without having to switch to a newer theme.
You choose a SaaS Based Platform that has translation-ready themes for their customers. This means that the content is ready to be used in the storefront in different languages and newer features can be incorporated through the admin backend seamlessly.
Of course, just having a multi-language platform is not enough. You need to have a multi-currency platform as well. With a robust cloud e-com partner you can get support for multiple currencies and accept payments easily in them. But that’s not all, for a comprehensive platform will also support local taxes and VAT structures, international shipping prices as well as customs documentation. Automated accounting will include roll-up for international and domestic subsidiaries. With these features it is easy to reach a wider customer base and sell globally.
According to an eMarketer report, online purchases are slated to reach $3.551 trillion through 2019. With a multilingual and multi-currency ecommerce store you will be perfectly poised to take advantage of this growth.
 Ecommerce Sales – eMarketer, https://www.internetretailer.com/2015/07/29/global-e-commerce-set-grow-25-2015