Artificial Intelligence for eCommerce
Ever wondered how can we use Artificial Intelligence in eCommerce or what it takes to make your Online Store intelligent? Let’s take a deep dive and go over some of the powerful and practical ways of how embedded AI onto eCommerce platform, like eComchain, can help increase the conversion rate, sales and revenue for an online retailer.
Here are the AI features that has been built into or embedded in eComchain :
► Customer-centric search – deploy Semantic API’s which enables the search engine to think way humans do. This would be accomplished by using natural language processing to narrow, contextualize and ultimately improve search results. A good example of this would be where a shoppers search for Cafe’ while the catalog has products listed as Cafe (without an apostrophe).
► Retarget potential customers – capture notable time spent on a product to display special offers on the next visit. This information is stored within the eComchain database and will be used on the shopper’s next visit to entice them with special offers.
► Identify exceptional target prospects – Predictive Marketing by capturing data of competitors’ websites. Additionally, Prescriptive Marketing is new buzzword in the eCommerce world. Once you are able to predict online shopper’s behavior, AI can be used to prescribe products to the same shopper.
► Create Omni-channel personalization – for example, receiving push notification on mobile device while shopping. With handheld devices that lets shoppers browse catalogs and place orders with a responsive user interface, it is very similar to having a shopping cart in your hand. This enables a shopper to purchase while at their desk or while on the move.
► Provide a personal touch with chatbots – introduce conversational commerce by providing an option for the shopper’s to chat with someone while they are browsing the catalog.
► Improve recommendations for customers – use account info, customer preferences, purchase history to deliver personalized messages and recommendations based on their past shopping history. For example, Amazon makes recommendations to users depending on their activities on the site and any past purchases.
► Tackle fake reviews – verify customer reviews and boost them for increased sales. Products that have maximum number of GOOD reviews can be boosted higher in the Catalog hierarchy and get the shopper’s attention.
Every merchant using eComchain can avail of these cool AI features by early next quarter of this year to increase their sales revenue. AI is already present in every device that we use on a daily basis, including Netflix or LG refrigerators. AI in eCommerce is maturing, as one can notice them in quite a few eCommerce sites launched by popular retailers. eComchain’s Artificial Intelligence along with its enhanced Customer Experience is aimed at quadrupling merchant revenue in less than 6 months.
Here are few of the demos that illustrate quite a few of the above features