“Must have” features for a B2B to succeed
Ever wonder what the most important features are for building a successful business to business eCommerce site to drive sales?
You can conduct your own web search and you will find a myriad of articles written on this subject, only to find yourself lost in a system overload of B2B information. To stay focused and address the most important features, read on!
Customer focus – every single action taken in building a proper B2B site must be built on behalf of the customer, in this case, the second B in this transaction. B2B is built on a foundation of meeting or beating expectations. For example, if one business is sourcing materials from a second business, it must be delivered on time, in the right quality and at the right price. No exceptions! Here is a demo on how to take the first step to execute your B2B site:
Time saving – ease of use, mobile responsiveness, navigation, faceted search and the checkout process must be built in up front, then checked and verified before implementing. Businesses cannot afford to waste their valued time only to sit and watch a rotating arrow when clicking onward to the next screen. Search engine optimization is just one example of getting to your destination in the least amount of time. To get started, here are a few ideas that we have already built in for time saving features and functionalities:
Flexible pricing – Need to have multiple pricing options for multiple customers? Bulk discounts, tiered pricing, tax exemption are all features that need to be custom built to run your business. See how easy it is to execute a pricing strategy here:
No matter what size your business is, the sum of these key 3 features will deliver the value to drive sales, that every business is looking to achieve. For more information, please visit us at: