Personalisation using Artificial Intelligence in eCommerce
In the last decade, Artificial Intelligence has grown by leaps and bounds. Today AI customizations are far more sophisticated and are tailored to business needs.
Personalization is nothing new to E-commerce, with advances in AI and machine learning technologies. Newer and deep levels of personalization have started to penetrate the fast- growing e-commerce world.
Mobile apps are being personalized to suit customer needs and enhance user experience. Companies in the retail industry are taking note of this new medium of technology. AI infused ‘Smart Apps’ are being built to complete day to day tasks.
Today, consumer’s live in an Omni-channel and a multi-channel world. AI provides all the means for informed and intelligent responses across all platforms. AI has the ability to recognize patterns from large chunks of data and this can help customers get personalized recommendations.