Must have Facebook Ad tools you can’t ignore in 2018
- Behavior Targeting
Using demographic segmentation like age, gender, sex helps marketers target markets and develop campaigns. To know more follow these steps –
Home->Ads Manager->Audience Insights->Create New
- Only Pay for Video Ads When People Actually Watch Them
Facebook now hosts an option where advertisers will only be charged fees if their video is viewed by an audience for more than 10 seconds.
- Target newcomers and people new to town
Facebook categorizes the plethora of available events into more product categories including life events etc.
- Test the text
Facebook’s text overlay tool is a life-saver when it comes to making sure the platform doesn’t penalize your ad for too much text
- Experiment with ad formats
Carousel ads are great for viewing multiple images. One can add 10 images at a time along with individual headlines