PR strategy for an ecommerce store
There are a few important metrics that are benefitted from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. Brand reputation impacts positively in the conversion rate.
Engage Relevant Social Media Influencers
Leverage the network of relevant and influential social media personalities by pitching your products to them. Send samples of your products together with an information sheet or a cool info-graphic where they can get necessary details about your product.
Get Bloggers to Review Your Products
Blogs are one of the best ways to provide readers unbiased opinions about products and services. Unlike Instagram and Facebook that provide bite-sized posts, blogs give readers a more in-depth and substantial information about certain products.
Have an Active Social Media Presence
Online users between the ages 18-35 are most likely to follow a brands social media pages. The key thing to note here is that while having a great website is important, a lot of brand-consumer interaction is happening on social media – resulting in positive brand building and increased sales. The most influential social media channels for businesses are Facebook and Instagram.
Send Out a Press Release to the Media
Nothing beats good old press coverage in established media channels when promoting your business and products. Do this by developing a press release and pitching to the relevant sections of publications and editors.