Increase e-commerce sales
- Focus on one product
Go step by step with one product at a time. Don’t go too fast or you will sink
- Upsell and Downsell
When are you selling mouse try adding a keyboard as well? That’s a great upsell. Doing simple things like that will increase your lifetime value, which will open up more possibilities.
Facebook advertising and Google AdWords both work extremely well in e-commerce marketing. It’s a great way to boost e-commerce sales.
- Leverage Subscriptions
Make sure you offer subscription options. Say if they subscribe to their newsletters they can get a 10% rebate on their next purchase
- Recover abandoned shoppers
On an average, more than 75% carts are abandoned. In order to avoid such mayhem, ask users for an email and offer them a deal they can’t deny.
- Optimize your checkout process
Optimizing your site by removing unnecessary fields is a great step forward. Asking for an address multiple times is a complete no-no.
- Leverage a Referral Program
If someone’s buying from your e-commerce site, they probably know other people have the same problem and need your solution. The key with a referral program is to incentivize both the person giving the referral and the person accepting the referral.