E-commerce trends for 2018
Ecommerce every year is growing at 23% year-on year and is expected to grow to 4 trillion by 2020. (Source – emarketer.com)
With more and customers preferring to shop online and millennials being trendsetters.
Here are some ecommerce trends that shall shape 2018 –
- Messenger Ads to Lead Facebook PPC
With the rise of Messenger ads we will also see an increase in Chatbot’s. Chatbot’s are no longer just for the ‘big guys, with Facebook already offering automatic replies and built in Chatbot’s to small businesses to help simplify the buying process without losing that personal touch.
With Facebook numbers hitting an all-time high with some awesome ROI numbers. Email marketing is here to stay and become more innovative.
- Voice Shopping the new kid on the block
With a splurge of voice assist products Google Home and Amazon Echo, voice assist is the best thing in shopping. Estimated 40% voice assisted products are already using voice assists to shop online
- Subscription Surges
A surge in subscription-based service business models, such as Amazon Prime, Zomato Gold etc. will see a significant surge
- More Personalization
The bottom line is that customers are getting more and more bombarded by options and in turn online stores will be finding more ways to personalize their shopping experience for customers.
- Augmented Reality for Small Business?
More and more retailers will be using AR (Augmented Reality) this year. Some well-known brands to having already started the trend are IKEA, Lenskart etc.
- Mobile Shopping
With more and more smart phones being used, mobile shopping seems to be a trend and expected to rise even further.