Abandoned Shopping Carts
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Cart abandonment is when an online shopper adds at least one product to their cart and then exits without making a purchase.
Baymard Institute predicts these reasons –
- Extra Cost
- Didn’t want to create an account
- Checkout process was too long
- Total order was not mentioned
- Checkout page crashed or had errors
- Site was not PCI-DSS compliant
- Return policy was not satisfactory
- Few payment options
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