SEO trends for 2018
Here are some vital trends to look out for in SEO for 2018. The list is as follows-
- Deep Onsite Analysis
It includes internal linking of pages, keywords in metadata, sitemap, analytics and webmaster code integration, broken links etc
- Voice Search
According to Google one out of five is set by voice. The growth of voice search will also contribute to the integration of this functionality in devices for managing smart homes.
- Virtual Assistance
As voice recognition accuracy improves, more users will use voice search on their mobile devices to get quick and relevant answers. Voice based search is the next trend.
- Link Building
Obtaining quality links is critical for a business brand. There is no point in earning links that do not add value to the company and do not increase its credibility in the target niche.
- Meaningful Content
Nobody likes long boring content. Users prefer authentic, short and relevant articles.
- Instant Search
The popularity of instant search and quick results supported the competition between businesses for zero position in the search results.
- Mobile On-The-Go
A study by BrightEdge showed that 57% of the world’s Internet traffic falls on smartphones and tablets. As the use of mobile devices increases so does the popularity of local search. Mobile users are increasingly looking for information on the move, interested in what’s nearby (cafes, shops, etc.).
- Visual Search
Visual search may be a combination of technological innovations and achievements in user expertise which will bring the search to a brand new level.
- Machine Learning
Machine learning also helps users find results that match the context of the request. This provides a more personalized experience with search interaction.