Six easy tips to write Product descriptions that sell
![](https://i1.wp.com/ecomchain.com/blog/wp-content/uploads/2018/03/tips-for-product-description-1.jpg?resize=750%2C500&ssl=1)
As per the ecommerce study, 20% of purchase failures are potentially a result of unclear and missing product description. To avoid customers from bouncing off the site, businesses need to optimize their product description and checkout page.
Here are some tips below-
-
- Define your buyer personas before writing your descriptions – A good product description starts with a solid buyer persona.
-
- Use features and benefits to motivate purchases – List them in the product descriptions tab
-
- Reflect your brand’s tone of voice
-
- Create scannability with bullet points
-
- Use influential words to boost persuasiveness (Now, Introducing, Amazing, Sensational, Hurry, Magic etc.)
-
- Optimize your copy for search engines
Use more images and mixed media
To know more about our product and services, check out the link below –
http://ecomchain.com/eComchain-feature-list.php
There are no comments yet.