eCommerce Personalization Trends
2018 biggest trend is all about personalization. According to stats 81% of consumers want brands to understand when to approach them and when not to. Infosys states 74% percent consumers feel frustrated when website content is not personalized.
Personalization-Based Predictive Recommendations – Predictive intelligence is where recommendation engines predict the products that a customer wants based on the shopper’s previous behaviour.
Personalization Based on Navigation Data – This data is collected from the shopper’s navigation of your store, what pages they visited and their purchase history. This data is then used to populate content on your site, personalizing the experience.
Personalization Based on Database Segmentation – Data segmentation, or precision targeting, enables you to divide your database into small groups and thus tailor marketing and promotions to specific shoppers.
Personalization Based on Your Customer’s Wants – Finding out your customer’s wants is as simple as asking them. Surveys are a great tool for collecting data and finding out more about what your buyers want on a one-on-one basis. This info can be used to help your promotions.
To know more on how eComchain can help in personalization. Click on the link below –