Customer is at the checkout page and is about to make a purchase. You can either let him make a purchase or entice to him to buy a higher priced product. product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues.
Below are some strategies brands can use –
- Upselling vs. Cross-Selling
According to Kissmetrics, “Upselling is when the seller encourages the customer to spend more by recommending a higher priced alternative of the current consideration.”
Cross Selling is when you recommend your customer to buy a product that complements their existing purchase but is from a different category (or vendor).”
- Offer side by side comparison
- Show alternatives
- Mention recommended product
- Show popular products
- What other people bought?