AI for eCommerce
What’s all the buzz about AI in eCommerce ?
Artificial agents that include chatbots are computer programs designed to simulate human thought process or behavior including conversations with human users. Artificial intelligence is being used to interface with customers on ecommerce sites, by being able to predict their behavior from their past buying patterns on the same site, in addition to informing customer service agents how to service inquiries, and even facilitate sales.
With AI enabled within an ecommerce website merchants are able to display recommended products uniquely suited to shoppers based on the past history of purchases or based on the reviews received on a particular products, in addition to letting people search for products using conversational language or images, as though they were interacting with a human being on the other side of the network.
AI is able to provide the important ingredient of personalization for an eCommerce site, that’s offered by a retail store, in addition to the personalization that can be offered when customer is browsing the eCommerce store, very similar to traditional window-shopping that one does in a traditional store.
These changes that are being brought into eCommerce platforms, used by retailers, would boost online revenue and profitability by nearly 59% by year 2035, as reported by Accenture.