eCommerce features attracting online shoppers
User Generated Reviews and analysis
Reviews are very powerful to increase the demand for a product. Easy to use analysis of the reviews to evaluate which product is rated high in the market and why some of them do not get rated well provides insight on online shopping pattern. This analysis is useful to improve upon what is displayed on the catalogs, thus increasing traffic and revenue.
Managing Discounts, Promotions & Special Offers
Setting up discounts at various levels of products and catalogs, offering promotions within certain dates, setting up special offers based on holiday seasons has always attracted traditional online shoppers.
Find-in-store feature provides instant gratification to shoppers who do not want to wait for their shipment, instead would like to complete the purchase in person. This is especially useful in case of brink-and-mortar stores who also has eCommerce site.
‘You might like this’ or ‘Recommended Products for you’ generate curiosity and excitement in shoppers, increasing stickiness effect and generating additional revenue. Combine an intelligent recommendation engine, developed by eComchain, to increase annual revenue by nearly 10-15%.
Shop, save and share. With Wish Lists customers are able to bookmark items for future purchases. They also get an opportunity to share their wish lists with their family and friends, sending in free traffic, thus increasing online revenue.
Social media validates the product, providing authenticity and creates an emotional connection with the product. Keep customers engaged with a ‘buy now’ message via social media platforms.
Return policies have become an essential ingredient of any eCommerce website just as it is with brick-and-mortar. Being able to process returns on an eCommerce website is a trust-building feature, reassuring buyers they can return the product if they are not happy with it. eComchain provides this feature with integration to payment gateways to process the return payments.
Setting up and emailing Newsletters
Newsletter is a great tool to communicate regularly with the shoppers, delivering important information about the products, providing latest updates, getting shoppers to visit the store to buy more.
Blogs increase awareness
Increase awareness of the products or services through blogs by providing answers to commonly asked questions. eComchain offers an out-of-the-box feature to setup blogs that administrators are able to manage.
With growing competition its always important to let online shoppers use offers and discounts on a periodic basis. Automated marketing campaigns that promote your products to a select audience in a particular region based on their shopping behavior increases visibility and online revenue.
Retain your customers by offering them loyalty points through custom built by eComchain . These points can be used by your customers on their future purchases.
Point-of-Sale System integrated with eCommerce
Online shoppers can always stay connected on multiple devices when they download eComchain’s Point-of-Sale system on their hand-held devices via Android Marketplace or iOS App Store, providing an Omni-channel experience to online shoppers. Orders placed via the storefront can be paid and processed on the POS system when the shopper visits the store to pick the order.
Enhanced AI with data science for increased online revenue
Using Artificial Intelligence (or AI) eComchain administrators can track and analyze shoppers’ behavior, their search pattern, their past orders and be able to use built-in eComchain algorithms to recommend them products that would interest the shoppers on their next visit.
Virtual Try-On feature
Online shoppers can use this eComchain feature to check out how a product would look virtually in their homes – for e.g. a garment can be dragged and dropped onto a personal image check how it looks virtually before making a decision to buy.
GPS tracking integrated with eCommerce and Mobile App
Increase the foot traffic to physical stores by implementing this feature that lets shoppers know of special offers on their mobile devices when they are within a particular distance of the store.