Unique B2B eCommerce platform
Unlike B2C, B2B often involves purchasing directly from the manufacturers who may not want to ship in smaller units. In addition to this, many B2B clients also have unique checkout requirements as follows, all of which exists on the distinct one-stop eComchain platform:
- Multiple carts for splitting the ordering of multiple catalogs with their individual checkout flows
- Customer Service Representatives (CSRs) to facilitate the customer’s role to login, navigate the product catalog and place a complete an order on behalf of the customer
- Multi-line shipping to ship to multiple store locations
- Single Page Checkout (including the Shipping, Billing and Payment modules on the same page)
- Request to Quote flow (instead of directly placing the order)
B2B customer relationships often involve negotiated pricing that’s spelled out in a contract. Since complex business rules governing contract pricing is already live in the ERP system, it doesn’t make sense to rebuild them in ecommerce.
eComchain is the only next-generation B2B eCommerce platform that starts with your ERP data and works outward. eComchain has pre-built integration to six major ERP platforms. This empowers us to drive personalized experiences for your B2B customers in real time – leveraging the ERP business rules, without duplicating the data.
Today’s B2B ecommerce demands are straining older ecommerce websites. Vendors are finding their wholesalers, distributors, and agents are becoming more internet savvy and demanding more capabilities. Their customers are looking for a user-friendly feature rich experience they are used to at top B2C sites. Vendors with outdated websites are finding it harder-and-harder to retain customers while their competitors who have updated their sites are gaining market share.
The real question is, is your website generating the maximum revenues while reducing your costs?
Here are three of the core out-of-the-box eComchain features that answers this question being a game-changer in the world of B2B:
- Product Personalization
Customers using eComchain will now have the provision to include different custom background art and monogram images on their products (and SKUs) through this advanced product customization feature. This includes the capability to include various color accessories along with the products for purchase. The Cart information shows all the various customizations added to the product so that the customers can cross verify their exact specification result before the order checkout process.
- PDF parsing for a Purchase Order
This is a unique provision for the B2B customers to raise a purchase order on the storefront by uploading a PDF file. The automated file system on the platform parses through the various product line items and its details on the PDF to create the Shopping Cart. This sends an email attachment to the site-administrator to process the required purchase order.
B2B Customers now have the unique ability to configure their products and SKUs more efficiently. This interface is seamlessly integrated with Oracle EBS as the backend ERP system from where direct calls are made to get the real time pricing for various products and their SKUs based on how the customer configures them using the configurator dropdown values. The volume, basket and other bulk level discount groups associated with these products are also updated real time based on the values fetched from the backend ERP.
eComchain also expands the customers’ pricing strategy options with multiple custom pricelists, composed of any combination of products, and assigned to specific accounts. If a product is not assigned to a potential buyer’s account associated pricelist, the default price will be displayed. This capability is especially helpful if you have a multi-level discount strategy.
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