Augmented Reality in eCommerce
Augmented Reality (AR) is a technology that superimposes a computer-generated image of the user’s real-world view to provide them with an improved version of reality. This involves integrating digital information (sounds, images and text) into the user’s real-time environment. eComchain has developed AR in a wide range of fields including: of fashion clothing, eye glasses to real estate and many other industries that can assist shoppers to make that important purchase decision to click on the buy or place order button.
The concept is to combine the virtual and the real and to give the impression of a perfect integration for the user. It is often delivered using devices like a smartphone or tablet app. The device generates the static or interactive virtual assets and overlays them with what is captured by the mobile device’s camera.
Benefits of Augmented Reality in E-commerce:
Here below are some of the motivating factors why augmented reality (AR) will be the future of online shopping and in many use case it has already started showing the benefits.
Personalized Online Shopping:
Augmented reality in e-commerce can personalize the shopping experience for customers. With eComchain’s AR tool shoppers can see what the clothes look like on their body type and what will look best on them, show what colors suit their uploaded personal image, thus solving one of the challenges of online shopping. Gone are the days when an online shop shows mannequins wearing the clothes. With this level of customization an online store is likely to increase the conversion rates thus increasing sales.
The same is true when shoppers are browsing for furniture and they would like to see how it matches bask to the décor of a specific room in their home. Dragging and dropping furniture into a room image gives them that extra level of confidence and satisfaction that they are making the right purchasing decision and increasing the conversion rate considerably.
Improved conversion rates:
One of the most distinctive benefits of augmented reality in e-commerce is improved conversion rates. Users are more likely to convert if they have a better picture of the product they are about to buy. With the implementation of AR in e-commerce, online store owners can offer a compelling and engaging shopping experience, resulting in improved conversion rates.
Reduced return rates:
Research found that a high number of customers had returned the items they bought due to faulty or damaged products. Another group of shoppers returned the goods because they were not as described on the website and did not match back to their home décor or other items in your current wardrobe. Therefore, using augmented reality in e-commerce can significantly decrease return rates and increasing satisfaction by enabling customers to choose the right product to match their needs.
Click here for a demo to go over the use cases for Augment Reality built on eComchain’s platform.
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