Examples for Customer Acquisitions Strategies

Give them a deal that they will cherish a lifetime Who doesn’t like a freebie? We are all suckers for discounts. That’s the same way customers want to be treated by giving them a pickle once a while. Encourage people to subscribe to an email and reward them with an exclusive offer Design your website to be helpful, not complicated …read more

Product reviews help customers identify what is the product and whether is this product for me and why should I buy it. It gives a customer the right insights for the product. Below is the list of common mistakes that companies make – Requesting a review before the product has arrived Shipping can be a tricky process, so make …read more

Common Mistakes most e-commerce Companies make with Product Reviews

Vital Metrics for every e-commerce business

CPA (Cost per Acquisition) It is best to know your customer first, rather than spending a ton of money on them. This CPA is the answer to cost issues for most businesses. It exactly tells where your customers are and how much you need to spend on them CPA= (Campaign Cost)/ (Acquisitions) Return on Ad Spend (ROAS)/Return on Marketing Investment …read more

As the saying goes a picture says a thousand words. It is true that product images of the store also talk volumes for a brand Setting up shooting space with a white background White is good for background and it gives good contrast to the photos Use Natural Lighting Natural lighting gives each photograph a unique glow to it. …read more

How to increase sales using high quality product images

Biggest opportunities in e-commerce for businesses right now

Target new marketing channels Targeting new marketing channels takes a few years. If startups are nibble enough and can scale the business in record time then they can really differentiate from the competition Customer Segmentation Bottom line is customer segmentation is key in an online business. Tailored content, buying behaviors and customer preferences can lead to increase in marketing …read more

eComchain is a cloud-based e-commerce solution, designed to connect your business to the world. As technology advances, having an appropriate online presence is essential for all businesses in every sector. With over 15+ years of e-commerce implementation experience for 100+ Fortune 1000 customers around the world, eComchain gives you all the functionalities and features to succeed in a competing …read more

Connecting Businesses to Consumers Online

How e-commerce firms can increase website traffic?

With more and more companies opting for e-commerce platforms, all companies have wanted their store to rank first. With Google becoming more stringent with their SEO. Companies need to find innovative ways. Here are some pointers that can give companies an edge to increase website traffic – Target Influencers & partner with them Influencers are the bread and butter …read more

Create win-back campaigns In case you haven’t heard from your customers in a long time. This is a good strategy to use. Timing is critical say if your customers order every 3 months then a firm needs to run the campaign around the 90-day mark Loyalty Program Offering gift cards, sign up bonus and another merchandise is a better …read more

Customer Retentions Strategy for ecommerce businesses

Strategic Ways Businesses can use Coupon Codes

Businesses these days are finding innovative ways to enhance sales and customer experience. One such way is remarketing and promotions via coupons. Here are some ways how businesses strategize – Cart Abandoned – Most firms face this issue of customers abandoning their carts and a better way to remarket or bring them back is by offering gift coupons on …read more

USP of a business – Every business should have a Unique Selling Proposition that’s what makes it unique and appealing to for every customer to buy its products. It is necessary to identify what makes your business stand out from the crowd. With pricing competition at an all-time high, retailers have to think outside the box when crafting a …read more