Improving Product Descriptions for increased online sales

Base your descriptions on your customer types Understand your customer’s first, gear your product descriptions to an individual buyer. The buyer persona helps to quantify the behaviors of your prospects and customers, giving you more of an opportunity to compose great product descriptions that will actually be effective. Don’t harp about features, show them the benefits Features and benefits …read more

Since the dawn of computers, emails have been more prominent in the marketing segment. This is the oldest forms of marketing in the technology space. Here are some well-known softwares – Klaviyo Klaviyo is a cloud-based solution that takes the brilliance of MailChimp and ramps it up a level. A great option for you whether you’re a small, medium, …read more

Must have Ecommerce Email Marketing Software’s

Promotion ideas for Christmas brands should implement!

Xmas gift combo Who doesn’t like a secret Santa gift or a hamper? A delicious treasure trove of festive goodies wrapped in a beautiful wrapper. Christmas gifts products landing page Last two months or the year mean a lot of traffic to your site, it’s a mix of new and old customers who make the bulk of the purchase. …read more

Customer experience (CX) is all about how the customer feels when using your product or service. Customer’s journey consists of five stages Awareness Consideration Purchase Service Loyalty Expansion If all the five stages are fulfilled along the touch points this shows the brands really know how to serve their customers and excels in all parameters. If the customers are …read more

Why a brand should be obsessed with customer service?

Ways to Increase Average Order Value (AOV)

Increasing order value for a brand is vital to improve sales and bottom-line. Below are some ways brands can increase their average order value. Bundle Discounts Instead of buying a single set for 99, buy a combo for 199. Buy in bulk and save more. Free Shipping Reminders Another tested method is to order a minimum value say 499 …read more

Whenever you have new visitors onto your website, they want to your product and services along with the Organisation details, if these basic details are not provided the correct way then visitors will not come back to your website. Here are some pointers to keep in mind why visitors will bounce off your site – Content is not streamlined …read more

Reasons why visitors bounce off your ecommerce store

Marketing Strategy for Instagram

Here are some pointers that will help brands achieve success – Create a profile from scratch and add the mandatory details Have high-resolution photos and a great introduction Link one of your relevant pages Post pieces of content Analyze your competitors Choose your visuals Post on a regular basis (at least 3 times a week) Use hashtags Run Paid …read more

There are a few important metrics that are benefitted from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. Brand reputation impacts positively in the conversion rate. Engage Relevant Social Media Influencers Leverage the network of relevant and influential social media personalities by pitching your products to them. Send samples …read more

PR strategy for an ecommerce store

Landing Page Optimization

Use high-quality product images or video Provide high-quality images which give users a real sense of what the product is and helps in decision making. Use CTA (Call to Action) Using CTA’s can help customers in engaging with what the brand is and understanding its offerings and improve sales. Build Trust The most vital steps all brands need to …read more

Showcase Shopping Ads are photo collages that showcase a store’s name and three of its most relevant products on Google’s Search Network. These visual ads show up on broad and generic search queries, primarily highlighting the retailer and their unique product offerings rather than one specific keyword-targeted item. When users click the ad, Google automatically generates relevant store information …read more