Marketing trends for e-commerce in 2017

The total number of worldwide internet users stands at 3.5 billion from which 40% have bought something online. But there are still more than billion plus people waiting to be tapped. This trend is only going to go up. Every marketer wants a share of the pie. Here are some marketing trends for 2017 – Email Marketing Review Marketing …read more

Amber64 is an artificial intelligence engine that significantly improves conversion rates and Gross Merchandise Value (GMV). Practical intelligence derived from rich real experience and facts over a period time with ever continuous learning is used to develop predictive and prescriptive analytic reports for merchant take a strategic decision. Amber64 combined with eComchain’s e-commerce capabilities provide the breadth and depth …read more

Amber64 Artificial Intelligence Engine

Amber64 and its features

The various features of the artificial intelligence engine are as follows – Product Recommender Product recommenders are a combination of tried and tested algorithms that take the opinions of a varied clientele and gives back the same to the buyers who are found to belong to one of the different clientele groups. Many demographic details are considered, along with their …read more

Most businesses want their customer to know what their brand is or how it all started. Storytelling is good way to ensure customers are enticed the way the brand showcases itself and spread the word Here are some ways how to it – Use storytelling to enhance the value of the content Just by adding decent content is not …read more

Reasons Why Brands Should Use Storytelling in Ecommerce

Why Content Strategy for every e-commerce business works!

For any business to be successful in social media, it needs to create great content and entice its audience. It should be more qualitative rather than quantitative. Here are the steps to implement a successful content strategy – Content Creation – Creating your own content is a must for a business. It helps you define your brand and its …read more

Without customers, no business can survive. If a business needs to succeed it has to treat its customers like royalty. These are the many ways how businesses can engage with the customer. Here are some parameters to follow – Email Open Rate Percentage of times the email has been opened by the recipient Email Click through Rate Number clicks …read more

Key Metrics for Customer Engagement

Examples for Customer Acquisitions Strategies

Give them a deal that they will cherish a lifetime Who doesn’t like a freebie? We are all suckers for discounts. That’s the same way customers want to be treated by giving them a pickle once a while. Encourage people to subscribe to an email and reward them with an exclusive offer Design your website to be helpful, not complicated …read more

Product reviews help customers identify what is the product and whether is this product for me and why should I buy it. It gives a customer the right insights for the product. Below is the list of common mistakes that companies make – Requesting a review before the product has arrived Shipping can be a tricky process, so make …read more

Common Mistakes most e-commerce Companies make with Product Reviews

Vital Metrics for every e-commerce business

CPA (Cost per Acquisition) It is best to know your customer first, rather than spending a ton of money on them. This CPA is the answer to cost issues for most businesses. It exactly tells where your customers are and how much you need to spend on them CPA= (Campaign Cost)/ (Acquisitions) Return on Ad Spend (ROAS)/Return on Marketing Investment …read more

As the saying goes a picture says a thousand words. It is true that product images of the store also talk volumes for a brand Setting up shooting space with a white background White is good for background and it gives good contrast to the photos Use Natural Lighting Natural lighting gives each photograph a unique glow to it. …read more