Suggestive selling to boost overall eCommerce sales
Are you looking for your customers to buy more from your online store? Recommended Products is essentially a form of suggestive selling and can help you grow the average order value of any given transaction, hence, increasing your overall sales. This technique of selling is also known as add-on selling.
How easy it can be to increase your sales
This example illustrates how a very small effort will convert would have been one $20 transaction and turning it into a $25 transaction, a 20% increase in sales. This is because getting the customer to initiate a purchase is often seen as the most difficult part of the transaction. After the customer is committed to a purchase, an additional sale of an item that is a fraction of the original purchase is much more likely.
Suggestive selling can take on many forms depending on the business category. On a clothing site, one could suggest accessories to accompany a piece of apparel, such as a scarf and gloves to go with a new coat. A restaurant site, could display side dishes to complement the main course a customer might order. Similarly, on a garage door parts sites, for customers ordering a replacement roller, a suggested item could be a replacement hinge to go with it.
How can I make this work for my business?
Let eComchain do the behind the scenes work for you. Increase your add on sales with the help of a recommendation engine which utilizes algorithms to determine the best recommendations. At eComchain, we use these engines along with Machine Learning and Data Science models These look at historical search from the past 6 to 8 months along with recently viewed items and order history. And the models are continuously learning based on various actions performed by your customers online.
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