A 1-Stop-Shop eCommerce Platform
Evolution of B2B and B2C eCommerce solutions in the past couple of decades, as distinct offerings, has led to inefficiencies, with duplicated effort that goes into maintaining separate eCommerce platforms. For organizations that would like to see a unified experience connecting B2B and B2C eCommerce storefronts at various levels of the supply chain, eComchain becomes an automatic choice.
eComchain is a 1-stop-shop that has integrated various touch points of B2B and B2C customers and transactions on a single platform providing administrative access to both B2B and B2C merchants who can setup their own specialized branded sites for their end consumers. End consumers for a B2B eCommerce storefront typically are dealers or distributors, who can sell on the same eComchain platform by setting up their B2C dealer or distributor sites for their end consumers. This provides visibility of end consumer shopping behavior, useful data that helps various levels of the supply chain, thus improving operational efficiency, agility with reduced cost. With this unified platform approach, organizations are able to share valuable insights helping make informed decisions that in turns helps in increased revenue and profitability, even if the two administrators are operating in silos.
B2B & B2C sites can leverage the same tools to setup specialized storefronts with nuances on the layouts and content, being able to provide the same backend integrations, if required, that transacts to an ERP application, as the single source of truth. eComchain also ensures that sites supporting each business have features and user experiences for each specific audience visiting the storefront. For example, a B2B or wholesale site needs custom catalogs, pricing, and payment terms, while B2C experiences may leverage other features such as GPS tracking to increase foot traffic to the physical store, marketing campaigns, loyalty programs to increase online revenue, including Point-of-sale system built with omnichannel features.
Other eCommerce platforms do not offer B2B and B2C storefronts in a unified platform. For e.g. In 2018, Salesforce acquired Cloud Craze, a former partner, to handle B2B commerce programs. However, it has not yet solved the core business challenges of having two separate platforms and siloed operations. Salesforce Commerce Cloud and Cloud Craze are built on two separate technology stacks, with two separate toolsets/UIs, and two separate pricing models. Not only does the use of two separate platforms mean different roadmaps, integrations, and skills to manage, but benefits and efficiencies of unified B2B and B2C programs seem difficult to achieve.
With growing competition, it’s always important to let online shoppers use offers and discounts on a periodic basis. Automated marketing campaigns that promote your products to a select audience in a particular region based on their shopping behavior increases visibility and online revenue.
Retain your customers by offering them loyalty points through custom programs built by eComchain. These points can be used by your customers on their future purchases.
Integrated Point-of-Sale System
Online shoppers can always stay connected on multiple devices when they download eComchain’s Point-of-Sale system on their hand-held devices via Android Marketplace or iOS App Store, providing an Omni-channel experience to online shoppers. Orders placed via the storefront can be paid and processed on the POS system when the shopper visits the store to pick the order.
Return policies have become an essential ingredient of any eCommerce website just as it is with brick-and-mortar. Being able to process returns on an eCommerce website is a trust-building feature, reassuring buyers they can return the product if they are not happy with it. eComchain provides this feature with integration to payment gateways to process the return payments.
Virtual Try-On feature
Online shoppers can use this eComchain feature to check out how a product would look virtually in their homes – for e.g. a lamp can be dropped and dragged onto a table to see how it looks virtually before making a decision to buy.
Integrated GPS tracking mobile application
Increase the foot traffic to physical stores by implementing this feature that lets shoppers know of special offers on their mobile devices when they are within a particular distance of the store.