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eComchain, a SaaS-based eCommerce platform, hosted on AWS & Azure launched its microservice architecture making it the most flexible eCommerce agnostic to any frontend technology. With these services, developers have the freedom to optimize the code, and also be able to provide unit test cases for their codebase. With increased agility organizations can launch a complete eCommerce storefront in less than 4 weeks, which has given them enough time to stay innovative and increase their online revenue. Using the microservice architecture has also increased the performance of the storefront, improving its integration capabilities to 3rd party payment gateways, shipping carriers, …read more

  As per the ecommerce study, 20% of purchase failures are potentially a result of unclear and missing product description. To avoid customers from bouncing off the site, businesses need to optimize their product description and checkout page. Here are some tips below- Define your buyer personas before writing your descriptions – A good product description starts with a solid buyer persona.   Use features and benefits to motivate purchases – List them in the product descriptions tab   Reflect your brand’s tone of voice   Create scannability with bullet points   Use influential words to boost persuasiveness (Now, Introducing, …read more