Facebook Marketing Tips & Tricks 2018

Focus on Quality over Quantity – Every 60 seconds there are over 300000 status updates, more than 54000 shared links uploaded to Facebook. That’s a whole lot of content every minute. Relevancy is key here with a niche category. Use video content and Go Live – 82% of brand audiences prefer live videos over posts. To increase reach, get tagging- …read more

According to Google, 20% of all mobile searches were made using voice. Amazon as a first mover and with a variety of Alexa devices, holds as dominant if not more so a role in the future of voice activated shopping as Amazon AWS does in the cloud. New devices from Google, Amazon, Facebook and Apple for voice activated commerce …read more

Voice Search in Ecommerce

Affiliate Program

An affiliate program is a customer acquisition tool merchants (like you) can create to generate more sales with the help of publishers (like bloggers and websites). Every time someone clicks through to your website with their link and makes a purchase, you generate a sale and they earn a commission of that sale. How to start one – …read more

SEMrush is an online marketing research service that helps ecommerce entrepreneurs and website owners understand how their competitors have created marketing opportunities so they can make use of them as well. The main idea is to learn from your competition and improvise. SEMrush has created many marketing tools, here is the list below – Keyword Difficulty – Its helps you …read more

SEMRush for Online Marketing Research

Increasing Social Media Traffic

Publish relevant content always! Relevancy is key and focus should be on quality and quantity. See what the audience is interested in. See what’s trending. Use Relevant Images Use rich media in posts to make it more appealing to audience. Adding photo URL to your tweets can boost retweets by 35%, according to Twitter Media Blog. Install a well-known …read more

Here are some vital trends to look out for in SEO for 2018. The list is as follows- Deep Onsite Analysis It includes internal linking of pages, keywords in metadata, sitemap, analytics and webmaster code integration, broken links etc Voice Search According to Google one out of five is set by voice. The growth of voice search will also contribute …read more

SEO trends for 2018

Using Google Shopping methods

Provide exactly what the customer wants. Quality products are not just defined by their ISI mark, a good quality product needs to provide visitors with the following parameters Manufacturers Products Specs Original Content about the item Reviews Information about Shipping & Returns Online businesses need to understand what the customer is looking out for. For a customer to gets …read more

eComchain merchants use Amber64 to increase online sales. Amber64 provides a predictive and prescriptive analysis for any ecommerce business. It significantly increases conversation rates and GMV (Gross Merchandise Value). Amber64 provides a robust, scalable artificial intelligence engine, where merchants can quantify a 30% increase on their annual sales. Additionally Amber64 combined with ecommerce capabilities provides in depth data science, big …read more

Improve the user experience by using Amber64

Abandoned Shopping Carts

Cart abandonment is when an online shopper adds at least one product to their cart and then exits without making a purchase. Baymard Institute predicts these reasons – Extra Cost Didn’t want to create an account Checkout process was too long Total order was not mentioned Checkout page crashed or had errors Site was not PCI-DSS compliant Return policy …read more

Dropshipping is a retail fulfillment method where the inventory of a store is managed by a third party – usually a distributor and manufacturer. A store purchases an item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. The biggest difference between Dropshipping and the …read more