Reasons why visitors bounce off your ecommerce store

Whenever you have new visitors onto your website, they want to your product and services along with the Organisation details, if these basic details are not provided the correct way then visitors will not come back to your website. Here are some pointers to keep in mind why visitors will bounce off your site – Content is not streamlined …read more

There are a few important metrics that are benefitted from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. Brand reputation impacts positively in the conversion rate. Engage Relevant Social Media Influencers Leverage the network of relevant and influential social media personalities by pitching your products to them. Send samples …read more

PR strategy for an ecommerce store

Landing Page Optimization

Use high-quality product images or video Provide high-quality images which give users a real sense of what the product is and helps in decision making. Use CTA (Call to Action) Using CTA’s can help customers in engaging with what the brand is and understanding its offerings and improve sales. Build Trust The most vital steps all brands need to …read more

Showcase Shopping Ads are photo collages that showcase a store’s name and three of its most relevant products on Google’s Search Network. These visual ads show up on broad and generic search queries, primarily highlighting the retailer and their unique product offerings rather than one specific keyword-targeted item. When users click the ad, Google automatically generates relevant store information …read more

Showcase Shopping Ads

Must have Facebook Ad tools you can’t ignore in 2018

Behavior Targeting Using demographic segmentation like age, gender, sex helps marketers target markets and develop campaigns. To know more follow these steps – Home->Ads Manager->Audience Insights->Create New Advanced->Behaviors Only Pay for Video Ads When People Actually Watch Them Facebook now hosts an option where advertisers will only be charged fees if their video is viewed by an audience for …read more

Who doesn’t like to be acknowledged, we all like the most prominent magic word known as ‘Thank you’. It the same with customers as well, so a good ethical practice is saying a word of thanks can go a long way for customers. Here are some awesome examples for businesses to use – Using Video to Showcase Your Brand …read more

Thank-you page examples for any ecommerce business

Marketing trends for e-commerce in 2017

The total number of worldwide internet users stands at 3.5 billion from which 40% have bought something online. But there are still more than billion plus people waiting to be tapped. This trend is only going to go up. Every marketer wants a share of the pie. Here are some marketing trends for 2017 – Email Marketing Review Marketing …read more

Most businesses want their customer to know what their brand is or how it all started. Storytelling is good way to ensure customers are enticed the way the brand showcases itself and spread the word Here are some ways how to it – Use storytelling to enhance the value of the content Just by adding decent content is not …read more

Reasons Why Brands Should Use Storytelling in Ecommerce

Why Content Strategy for every e-commerce business works!

For any business to be successful in social media, it needs to create great content and entice its audience. It should be more qualitative rather than quantitative. Here are the steps to implement a successful content strategy – Content Creation – Creating your own content is a must for a business. It helps you define your brand and its …read more

Without customers, no business can survive. If a business needs to succeed it has to treat its customers like royalty. These are the many ways how businesses can engage with the customer. Here are some parameters to follow – Email Open Rate Percentage of times the email has been opened by the recipient Email Click through Rate Number clicks …read more