E-commerce Sector Statistics 2017

E-commerce sector booming at an all-time high. World over people are making their purchases online with everything a click away. Shopping has never been so easy. Here are some good to know statistics –

E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK
53% of global internet users have made an online purchase in 2016 approx. that’s 1 billion
B2B e-commerce sales are expected to outgrow B2C sales, reaching 6.7 trillion USD by 2020
Total average e-commerce spend per customer over the course of the year is estimated to be $1800 in the US and $1600 in the UK
Over 3500 marketing tools are available in 2016
Top 3 traffic sources for E-commerce sites – Organic, Email & CPC
43% e-commerce traffic comes from Google Search and 26% comes from Google Ad words
39% of people will stop engaging with a website if it takes too long to load
38% of people will leave if a website layout is unattractive
81% of shoppers research their product online before purchasing
Mobile sessions accounted for 59% of all sessions by device on e-commerce sites
70% of e-commerce site users rank the ability to zoom in on product images among their top priorities for deciding on a purchase
Referrals from Instagram spend the longest time on e-commerce sites with an average session duration of 192 seconds
US e-commerce sales reached $396 billion in 2016 and are predicted to grow to massive 684 billion 2020
China’s e-commerce growth will massively outstrip the US with 1 trillion in 2016 and grow to 2 trillion by 2019
44% abandon their shopping cart if the shipping cost is too high or there are unexpected additional charges
Inconvenient return policies deter 80% of shoppers