Customer Retentions Strategy for ecommerce businesses
- Create win-back campaigns
In case you haven’t heard from your customers in a long time. This is a good strategy to use. Timing is critical say if your customers order every 3 months then a firm needs to run the campaign around the 90-day mark
- Loyalty Program
Offering gift cards, sign up bonus and another merchandise is a better way to woo customers for the long term. Majority of the sales are through your loyal customers
- Subscription-based models
Say a customer’s needs a product on a daily basis like supplements, the best option for him is to go for subscription models, which in turn can help him save cash in the long run. Well known examples are Amazon Prime
- Paid VIP Memberships
If you have customers who buy on a regular basis then offering a paid membership with perks is an added advantage. This will help company grow revenue and enhance growth for the long-term
A great example is Zomoto Gold, where a paid membership offers 1+1 on food and 2+2 on drinks. Paid VIP memberships requires lot of loyal clients and lot goes into thought and planning
For more details on e-commerce, check out http://ecomchain.com
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