How email marketing can generate more revenue for an ecommerce business?

If you want your business to grow by leaps and bounds, running an email marketing is a must. A well-executed email strategy can help you boost brand and product awareness. It is still considered the most effective tool to reach your audience 1-1 basis.

Things to keep in mind while preparing the list –

Know your audience
Know your brand
Show the right content

Types of emails brands send to boost sales are as follows –

Transactional Emails

These are the mails brands send to their customers after a purchase is made and receipt is given to them to check the order details

Welcome emails

These are the emails that you send to people who subscribe to newsletters, offers etc. A good way to nurture relationships with prospective customers.

Education-Based Emails

These are emails that you send to people to help educate them on the pain points you know they have, the pain points that relate to your industry and products, and the products (solutions) brands are offering to them

Abandoned Cart Emails

These are emails that automatically get sent to anyone who adds an item to their shopping cart, but leaves your website before completing their purchase

Re-engagement emails

These are emails that you send to customers in order to persuade them to buy from you again. The most effective re-engagement emails are the ones that send specific, personalized product recommendations based on past purchases

Urgency/Scarcity Emails

These emails really keep the customer thinking, they create a kind of urgency to buy the products offered by a particular brand. Some examples are as follows –