Biggest opportunities in e-commerce for businesses right now
- Target new marketing channels
Targeting new marketing channels takes a few years. If startups are nibble enough and can scale the business in record time then they can really differentiate from the competition
- Customer Segmentation
Bottom line is customer segmentation is key in an online business. Tailored content, buying behaviors and customer preferences can lead to increase in marketing efficiency
- Personalization & Gifting
Gifting is an art that every business should learn, give and thou shall get
- Complex & Big Purchase Decisions
Customers have become very demanding with an increase in wages. More and more people prefer buying online not just small ticket items, big ticket items provide good margins and better profits
- Niche product category
Having verticals of various niche products can give e-commerce companies an edge over their competition. It also provides a set of customers for them
For more information on how brands can scale their e-commerce business, check out the link below –
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