Key Metrics for Customer Engagement

 

Without customers, no business can survive. If a business needs to succeed it has to treat its customers like royalty. These are the many ways how businesses can engage with the customer. Here are some parameters to follow –

Email Open Rate

Percentage of times the email has been opened by the recipient

Email Click through Rate

Number clicks your email receives divided by the number of times it being opened

New versus Repeat Visitors

Tells the user the number of new visitors that opened your email

Time on site

Average time spent on site

Frequency rate

How often the same visitor returns

Purchase rate

How often do visitors repeat the purchase?