Showcase Shopping Ads

 

Showcase Shopping Ads are photo collages that showcase a store’s name and three of its most relevant products on Google’s Search Network. These visual ads show up on broad and generic search queries, primarily highlighting the retailer and their unique product offerings rather than one specific keyword-targeted item.

When users click the ad, Google automatically generates relevant store information and includes the retailer’s shopping feed that users can scroll through. Advertisers using Premium Showcase Ads may hand-select photos, promotions, store information, and ad copy they want to show? As of now, the premium service is only open to a select few advertisers.

With Traditional Search Ads, advertisers were forced to differentiate themselves by writing unique ad copy, but long gone are the days where search results are text-only.

After product groups are selected, marketers needs to include the following –

• Image
• Headline
• Description
• Final URL
• Display URL