Affiliate Marketing

 

As per Wikipedia definition, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

There are many affiliate marketers that are in the market today, however there’s much left to desire and requirements are not met in its entirety. Most marketers tend to avoid the pitfalls without giving an opportunity to learn from the mistakes.

Most merchants have no clue on how to run an affiliate marketing efficiently due to many factors, one of them being hiring the right personnel who do not get proper training to use the system. Here some common mistakes to be taken care from the onset –

• Faster ROI

Expecting faster returns in this field is a complete no-no. Anticipating faster sales is incorrect.

• Attribution

Some merchants are unhappy with the promotion practices of loyalty and coupon affiliates because of the higher ratio of existing customers. This is a valid point and should be discussed at the highest levels of those merchants.

• Auto Approval

Using auto approval at the start can be complex, it’s an indicator of a bad start. Try to do things manually and later switch over

• Fraud

Avoid fraud by using the latest cybersecurity has to offer. Take all necessary precautions