Best ecommerce platform storefronts

 

 

There are many factors that make an eCommerce storefront successful. As a result, its no surprise that over 90% of new ecommerce startups fail. That can be a lot of time, money and effort to go down the drain and might discourage you from taking a chance. But the good news is that there are companies who have built very successful eCommerce business so we know if can be done and will share our thoughts here below.

Assuming you already know what product or service you are wanting to sell; the very next step is to research your target audience. Knowing which computing devices, they use, what are their buying preferences, what delivery service is needed and how fast do they need it. This will determine how important it is that your site be mobile friendly. If your business is replacement parts, then you will likely want to have good quality graphical presentation with the parts labeled and where they go, making your site user friendly.

The 3-click rule (3 clicks from start to checkout) used to make sense when it was created. The idea was to make it fast and easy to get to the checkout page, but studies show this is no longer true. However, a clear path forward, to get the user close to their goal while eliminating non productive clicks. Organizing products via drill down menus with categories, sub-categories down to three levels is a good way to improve navigation. Mega menus are an expandable menu and displayed in a two-dimensional dropdown and make for an excellent choice for finding obscure products quickly.

A quick rundown on a few other details to keep in mind for your storefront are: Credit Card processing, making sure that your site has tokenization so that you are not keeping credit card numbers on your computers or servers. Tracking orders, making sure that you are connected to key carriers such as UPS, FEDEX and USPS along with tracking numbers. eCommerce platform storefront, everything you need to start is available on eComchain. Support, ensuring that you have support 24 x 7, when you need it, from your ecommerce provider. And finally, website security, making sure your eCommerce provider is PCI compliant, a website security monitoring service and SOC 2

There are many other detailed steps to launch a high performing ecommerce storefront. We have listed just a few highlights here in this article. The key to success is not much different than a traditional brick and mortar setup. Make every decision focus on the customer first. Help them with the best experience possible to find what they are looking for efficiently and effectively. Finally, make sure that your ecommerce storefront offers the best possible customer support as its an important part of the promise your brand makes to its customers.

To learn more about eComchain’s ecommerce platform storefront, please visit us at:
https://ecomchain.com/

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