Natural Language Processing with Artificial Intelligence in eCommerce
The words and phrases you use when searching are not all created equally. Some words and phrases are effective, while others are not. Finding the right terms can be critical to finding what you are looking for and a great user experience.
Using eComchain’s Artificial Intelligence (AI) Engine you can add synonyms for products to increase the likelihood of returning the desired result. With eComchain’s relevancy feature the returned results can be filtered with the most relevant result results at the top of the list. The relevancy ranking is based on factors such as: term usage frequency, inverse document frequency, and term boots. You can “boost” products so they rank higher on the list using frequency of purchase or special promotions.