Improving Product Descriptions for increased online sales
- Base your descriptions on your customer types
Understand your customer’s first, gear your product descriptions to an individual buyer. The buyer persona helps to quantify the behaviors of your prospects and customers, giving you more of an opportunity to compose great product descriptions that will actually be effective.
- Don’t harp about features, show them the benefits
Features and benefits may sound similar, but they are actually quite different in application. You need to tell a customer how it helps you in the long run and is it really profitable.
- Be specific and to the point
Never beat around the bush, show them the facts and how it should be used along with the benefits.
- Use readable font size
Make subheading slightly larger than your descriptions and use a nice well-known font and test it.