Social Media for eCommerce business
Targeting all the platforms won’t help out. Doing some research will help out what attracts the target customer.
Focus on these two areas to start with
According to PEW research, Facebook has around 2 billion monthly active users. 80% online adults use Facebook. From a gender standpoint a higher percentage of women use Facebook (83%).
100 million user watch videos on the platform daily. There has been a 700% growth in video views, with people spending 3x longer watching live video than they do recorded video.
Twitter has 319 million monthly active users. According to the Pew study, 24% of online adult men and 25% of online adult women use Twitter. Eighty percent of Twitter’s usage is through mobile.
Per Statista, 22.5% of Twitter users are between the ages of 25 and 34. The next largest age groups are 35-44 at 19.5% and 45-54 at 17.9%.
Instagram has 600 million monthly active users. By 2018, the network is projected to have 106+ million users in the U.S. alone. Instagram worldwide mobile advertising revenue is expected to reach $2.81 billion in 2017.
In 2016, Instagram released a new feature called Instagram Stories, which now has 200 million daily active users.
As Per the Pew study, nearly one-third of adult Internet users are on Pinterest. Pinterest’s demographics are less balanced than Twitter or Facebook, with 45% of online women using the network versus 17% of online men.
Still the B2B social network leader, LinkedIn has 106 million monthly unique visitors. The network has members in 200 countries and is available in 24 languages.
According to the Pew study, 31% of online adult men use the network versus 27% of online adult women.
YouTube is the world’s second-largest search engine and boasts 167.4 million unique YouTube users per month. 400 hours of YouTube video is uploaded every 60 seconds, and 58.2% of U.S. Internet users have a YouTube account.
Snapchat has 301 million monthly active users. The audience is predominantly young, with the company reporting the majority of users are younger than 24 years old and a sizeable portion are between the ages of 13 and 17.
A quarter of Snapchat users access the service more than once per day, and the app ranks ahead of Tumblr and Twitter with U.S. Millennials for user engagement.