Six easy tips to write Product descriptions that sell

As per the ecommerce study, 20% of purchase failures are potentially a result of unclear and missing product description. To avoid customers from bouncing off the site, businesses need to optimize their product description and checkout page.
Here are some tips below-

• • Define your buyer personas before writing your descriptions – A good product description starts with a solid buyer persona.

 

• • Use features and benefits to motivate purchases – List them in the product descriptions tab

 

• • Reflect your brand’s tone of voice

 

• • Create scannability with bullet points

 

• • Use influential words to boost persuasiveness (Now, Introducing, Amazing, Sensational, Hurry, Magic etc.)

 

• • Optimize your copy for search engines

Use more images and mixed media

 

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