Single platform for B2B & B2C
If you are a manufacturer or a wholesale distributor, B2B eCommerce will most likely be a part of your business model or you would have already implemented a B2B eCommerce platform for all your customers.
Combine the B2B eCommerce business model with an integrated B2C specialized branded storefront for your end consumers and you get a perfect recipe to grow your sales and increase the market share. Take advantage of economies of scale, generating huge margins with a wider reach through increased sales channels via your dealers or retailers. As a manufacturer or distributor you are not able to sell enough products directly to your end consumers, hence imagine the scenario where your dealers or retailers are able to use the same features offered on the B2B platform with enhanced B2C eCommerce features for their storefront and you get a scalable real time supply chain where your products leave the shop floor via the dealers or retailers to the end consumers. You continue to maintain years of valuable relationship with your dealers or retailers at the same time increasing your reach to the end consumers getting valuable feedback on your products, which most likely disappears or drowns in the myriad of communications that you may be getting from your dealers or retailers.
Although both these markets, B2B and B2C, have very unique business operations it’s in the best interest of the companies to integrate features from both these operations into one common platform offering a B2B2C model. Transactions are transparent across the supply chain, from manufacturer to a dealer to end consumers. eComchain’s B2B2C platforms offers these following key benefits:
1. MULTIPLE CATALOGS UNDER 1 ORGANIZATION
An administrator can manage multiple catalogs that can be assigned to multiple B2B or B2C sites allowing you to manage all your products in one database. Products can be managed using the product level settings for each site uniquely, hence if one product shows up for sale on one site, same product need not show on sale on another site. There are many other advanced catalog and product level settings offered by eComchain.
2. EASIER TO TRACK CUSTOMER FEEDBACK
With access to the B2C sites deployed by dealers or retailers, manufacturers and wholesale distributors are able to get quick customer feedback via built-in online review functionality, making it easier to track abandoned carts, offer promotions and send out marketing campaigns even if dealers or retailers have not stepped up their act.
3. LESS TO MAINTAIN
In their best interest a manufacturer or a whole distributor can maintain the B2C sites along with their own B2B storefronts with some specialized branded features for the B2C sites. Dealers or retailers only need to ensure their end consumers continue to shop on the B2C storefront.
4. SEAMLESS FLOW OF DATA
On any active eCommerce storefront, there’s always data flowing to and from B2B to B2C. Seamless flow of data reduces technical overheads in addition to any 3 rd party application integration that may be required for this data. With one easy to use setting, eComchain can be integrated with multiple ERP, CPQ and Sales applications mapped to its corresponding storefront.
5. FEATURES ACROSS THE BOARD
eComchain offers the same set of features across the board for B2B and B2C eCommerce storefronts. Features can be turned on and turned off in just one click for both B2B and B2C sites. Integration to Blockchain, being able to deploy microservices, setting up a marketplace, data science for Artificial intelligence can be used by both B2B and B2C sites. Having one site for both B2B and B2C makes it easier to offer a consumer-like experience because the consumer experience is already wrapped in. You may only have to layer on some additional B2B personalization like better pricing, paying via invoice and other B2B options.
6. IMPROVING OPERATIONAL EFFICIENCIES
With eComchain it’s an obvious advantage to have B2B and B2C eCommerce storefronts hosted together improving operational efficiencies considerably. Helping your company increase the sales channels and online revenue much faster.