Benefits of Integrating eCommerce with ERP
When looking at any business vertical over the past couple of decades, it is pretty evident that eCommerce has revolutionized every walk of life and the way companies and consumers interact or operate. As big of a system as ERP, that’s monolithic in nature, lifeline of any organization, is key to success for any business. Anticipated cost and business disruption when integrating valuable information that transacts between an eCommerce storefront and ERP application is what has discouraged businesses to overlook this significant step of integration. Procrastinating this integration means losing out on the enormous benefits like improved operational efficiencies, reduced costs, more relevant information for logged in user, better customer experiences with accurate data, increased control and greater insight.
When integrating eCommerce platform with an ERP application such as Oracle ERP Cloud, E-Business Suite, SAP, JD Edwards, MS Dynamics, data can be passed through both systems automatically, which enables your business to function more effectively as a unit. While a storefront can certainly operate standalone without real time data or connect to an ERP application, there are many time consuming tasks that can be precluded with integration. Let’s take a quick look at the benefits of integrating eCommerce storefront with an ERP application.
Increased ROI and Reduced operational costs
Reduce human errors that in turn reduces costs, improves operation efficiencies across the board, when eCommerce is integrated with an ERP application. With this kind of integration manual processes such as order creation is automated, wherein storefront orders are transferred directly to the order management module of an ERP application. This also ensure real-time inventory updates.
Advanced Pricing options
Complex advanced pricing options involving account-based pricing, discounts with qualifiers and prices that are determined based on other custom attributes within an ERP application can be leveraged by the eCommerce storefront when there’s a real-time integration. Buyers get accurate pricing information associated to their logged in credentials tied to their account in the ERP application.
Enhanced customer experiences
Customers get the latest updates on their orders, balance on their invoices, availability of an item on the storefront when it’s integrated with the ERP application. This real-time information to useful data provides customer with enhanced experience, reducing frustrations and build a long-lasting relationship. Experience is further enhanced, with latest in AI, plugged into chatbots that customers can use to check on the order status by just entering an order number, for e.g.
Greater Insight with Analytics
Generate analytics reports using the latest in the technology, in just 1-click, using the data that’s integrated with the ERP application, providing greater insight into the business that assists in making calculative decisions. Reports that provide insight into what products are doing well in certain region or certain time of the year, and which ones need improvement, helps businesses quickly adapt and change the strategy for a profitable bottom line.
With this integration customers have visibility into the various stages of the buying process with accurate information, increasing the changes of revisiting the site, thus increases online sales. Reliable information builds trust that retains the customers. Businesses can focus on their core areas of their operation when there are more self-reliant.
eComchain has the expertise of integrating ERP applications such as Oracle, SAP, JD Edwards, MS Dynamics, Zoho, Odoo, Syspro, ERPNext, Acumatica and many such global providers. ny are experts in ERP ecommerce integration. There are many more benefits of ERP e-commerce integration with your online store that we may not have covered here. Reach out to firstname.lastname@example.org to understand your individual business needs and we will work with your team to develop the best integrated solution.